SOCIAL MEDIA CAMPAIGNS
- Attractive, tracked, measured and evaluated campaigns
- Understanding relevant metrics and using state-of-the-art tools to achieve best results
- Great reputarion and excellent customer service via Social
Social Media Campaigns
Participating in Social Media doesn’t only mean setting up accounts and pages. Social channels need regular posting, engaging, answering of customer questions and thanking advocates and influencers for their support.
Social Media is a shift from one-way broadcast, to two-way communication.
Today’s campaigns are focused, measured, as they ultimately aim at influencing people to view a brand or act a certain way.
Social Media campaigns consist of (roughly) the following steps:
1. Aim (brand awareness, engagement, customer service, lead generation, sales)
2. Audience (create customer profiles, who are they and what are their preferences)
3. Content (text, images, videos, GIFs, emojis, infographic – for what Social channels; in-house or outsource)
4. Budgeting (what budgets are available for organic growth and paid/PPC campaigns)
5. Tools (newest tech enables scheduling, automation, measurement; available for free or needs to be purchased. Examples: Google Analytics, Hootsuite, Buffer etc)
6. Implementing (the actual implementation of the campaign, by who, with clear responsibilities)
7. Measuring and adjusting (were the goals and the ROI achieved? what can be done better in the next campaign? And back to step 1.)
Our experts at KOSADEL create campaigns that bring results. Consumers are well-educated and empowered, viewing thousands of promotional images daily. They are free to choose what they view and when they don’t like something, they don’t need to pick up the phone anymore, they communicate their disappointment via their Social Media accounts.
So, the last thing you want is a tone-deaf boring campaign, where consumers just shake their heads. What you want is a SMART campaign
Measuring Social Media Campaign effectiveness
Social Media Campaigns need to be SMART
▪ Specific (the information must be detailed enough to mirror real-world opportunities)
▪ Measurable (for example, CPA – can the cost per acquisition be measured? or ROI)
▪ Achievable (is the objective achievable, can the performance be improved that way)
▪ Relevant (the information within the campaign needs to be result-oriented and reasonable)
▪ Timely (objectives met within set time periods, they need to be reviewed and compared with other time periods)
Interaction on Social Media needs to be monitored and tracked. Measuring activities is important to see where there is a need to react (reputation matters) or adjust (a campaign to bring desired results). What is it that should be measured? It is mainly volume, reach, engagement, influence and overall impact. Think about the answers to the following questions:
- How many messages (posts) are there weekly, monthly on your Social?
- What Social Media do you use? Is your brand where your target audience (potential customer) is?
- What is the reach of your messages? How many engagements, like clicks, retweets, replies?
- How does one measure influence? Is it all only about the number of followers?
Contact us to discuss the above. We at KOSADEL know and understand relevant metrics and use state-of-the-art tools to reach out, when preparing campaigns.
Social Media Campaigns – Our Bespoke Services
Our services include the following campaigns and more:
▪ PPC campaigns
▪ Influencer and micro-influencer campaigns
▪ Video projects
▪ B2B and B2C campaigns
▪ Social blasts (for example, used for charity campaigns, new book releases)
▪ Overall Social Media strategy and multi-channel campaigns
Celebrity Endorsements and Influencers
Companies have realised for some time that celebrity endorsers and influencers can enhance advertisement credibility and improving brand image, awareness, and purchases. Celebrities and influencers have well established images, they are popular, have a strong following on their Social accounts – they are powerful as they influence potential customers. Using a celebrity to represent your business will help you differentiate your brand from competitors and an attractive strategy can even open up your brand to new markets. Contact us to discuss your preferred celebrities, influencers and approximate budgets.
Many businesses struggle with measuring the Social ROI and we are not surprised. Not every action on Social translates directly into £ or $. Measuring engagement rates or customer satisfaction isn’t easy. We still think that people in charge of Social, need to be held accountable for the time and resources spent.
Therefore, define clearly the purpose of your Social Media presence. Thinking ROI.. is it only about money? Or about increased brand awareness and improved customer service too? Because, not paying attention to a customer who contacts you via Social (for example via Facebook Inbox or Tweet) can result in them bouncing to your competitor.
Last, but not least: Did you know there are over 100 Social networks and messaging apps worldwide (varying in popularity and availability)? Most popular are:
- TikTok
- Snapchat
- Skype
- Baidu Tieba / Postbar
Contact us. Let’s start to work on your Social Media campaigns today.
Media Planning & Buying
Get tailor-made Media Plans developed by KOSADEL and take advantage of the highly competitive rates we can negotiate on your behalf, for a cost-efficient and highly effective Media Buying strategy.
Online Advertising
Exploit the unlimited opportunities that Online Advertising has to offer and assign the optimisation of your campaigns to our team of experts. To learn more about our services and methodology Click Here.
Mobile Advertising
Capitalise on the continuous growth of Mobile Ads & Apps and boost your revenues by acquiring new clients through this highly engaging source of traffic, using the insights and guidance of our professionals.
Request a Quote Today