Digital Marketing That Drives Growth

Performance Marketing in the UK: Google Ads, SEO & Social Media driven by KPIs

Performance marketing is simple: every activity must be provable through KPIs that matter to the business. Kosadel aligns channels into one acquisition strategy so they don’t operate in silos. Explore the bigger picture under Digital Marketing and the full catalogue under Services .

Google Ads (SEM): Search, Performance Max, Remarketing

Great Google Ads management is not “launch campaigns and hope”. It’s intent control, account structure, conversion-quality measurement, and landing pages built for outcomes. We optimise on signals that actually match your business: qualified leads, sales, margin, and pipeline—not superficial platform metrics. See details on Google Ads (SEM) .

• Keyword strategy: commercial intent terms, negatives, match type governance, query mining and segmentation.
• Ads & assets: positioning, value props, extensions, creative messaging, offer clarity and relevance.
• Quality signals: landing page experience, speed, message match, conversion rate and lead quality.
• Scaling rules: bidding, budgets, audience layers, exclusions, creative rotation and experimentation cadence.

SEO (Search Engine Optimisation): Technical, Content, Authority

To win stable rankings in competitive UK markets, SEO must be a system: technical health, content architecture, focused service pages and ongoing high-intent content production. We implement SEO to generate leads—not just traffic. Learn more on SEO .

SEO that generates leads (not just visits)

• On-page: intent mapping, H-tag structure, internal linking, CTA placement and conversion paths.
• Technical: Core Web Vitals, indexing, schema, crawlability, redirects and site hygiene.
• Content: topic clusters, service-led pages, supporting guides, E-E-A-T signals and trust indicators.
• Authority: link strategy, PR support, citations/mentions and quality control (no risky shortcuts).

Social Media Marketing: Content + Paid Distribution

Social becomes profitable when content strategy is paired with smart paid distribution. That means messaging, creative angles, consistent production, and full-funnel retargeting that turns attention into conversions. See how we structure it on Social Media Marketing .

When you need a full-funnel approach

If budget is spread across channels without clear attribution, you likely need funnel unification: awareness → consideration → conversion, all tied to shared KPIs. Start with Digital Marketing or request an audit via Contact .

The end goal is always the same: less waste, more predictable outcomes, and a clear feedback loop between what users search, what they see, what they click, and what they do next.

Web Design & Landing Pages built for conversion

Marketing performance breaks when the website doesn’t convert. Kosadel designs and improves websites and landing pages for outcomes: messaging clarity, UX, speed, proper information architecture and CTA systems that align with user intent. Explore Web Design .

If you’re investing in Google Ads or SEO , your landing experience becomes the multiplier. Improving the landing can reduce CPA immediately—even before spend increases.

Why CRO multiplies every channel

CRO (Conversion Rate Optimisation) improves every channel at once. Raise the conversion rate and you improve CPL/CPA and ultimately CAC. Kosadel applies CRO through structured testing, learning loops, and prioritised changes—so you’re not guessing. See how we deliver it on Analytics & CRO .

GA4 / GTM / Event Tracking: foundation for correct decisions

Without clean tracking, “performance” is an illusion. We implement GA4 and GTM, define events and conversions, validate data quality, and create reporting that tells the truth: which channel, which creative, and which page is driving outcomes. This sits at the core of Analytics & CRO .

What a robust measurement setup includes

• Measurable actions: form submits, calls, WhatsApp clicks, bookings, purchases, and micro-conversions.
• Funnels: landing → engagement → lead → qualified lead → sale, with drop-off visibility.
• Quality controls: double-counting checks, spam filtering, attribution conflicts, tagging QA.
• Dashboards: KPIs per channel, efficiency trends, cohort signals, alerts and decision support.

When you need a redesign (and when you don’t)

Not every business needs a “new site”. Often the highest ROI is: improve key landing pages, speed, copy, offer clarity, and tracking. But if the structure cannot support SEO or conversion paths, redesign becomes a growth investment. Review options at Web Design and combine it with SEO for compounding demand.

If you want a clear plan (impact vs effort) for your website and funnel, start at Contact .

Branding & creative that supports performance

Targeting alone doesn’t win—message and creative do. Kosadel treats branding as a conversion tool: clear positioning, differentiation, creative angles and guidelines that turn attention into clicks, leads and sales. See the framework on Branding & Creative .

In UK markets where competition is high, creative clarity becomes your advantage: one strong promise, one strong proof point, and one clear next step. The goal is not “more content”—it’s content with intent.

Video Production / Motion for Ads & Social

Video is the primary carrier of performance on paid social and increasingly across YouTube and short-form platforms. We produce short-form and performance videos built for outcomes: hooks, offers, proof, and fast comprehension—delivered in formats ready for ads and landing pages. Learn more at Video Production / Motion .

Influencer / UGC: trust at scale

UGC and influencers are not a trend—they’re a trust mechanism. Kosadel organises creators, scripts, deliverables, and usage rights so your brand scales with consistent messaging and measurable results. Explore Influencer / UGC .

Content Marketing: build demand, not just “posts”

Content works best when it has a commercial job: organic acquisition via SEO, B2B nurturing, and trust-building for e-commerce and service brands. We build pillars, topic clusters, lead magnets and distribution plans. See how at Content Marketing .

How Branding + Content + Paid connect

• Branding: clarifies your USP and makes the message memorable.
• Content: supports user research (awareness → consideration) and builds authority.
• Paid: accelerates distribution and generates data for fast optimisation and scaling.

If you want a growth plan that connects all of the above into one system, start at Digital Marketing and view everything under Services .

E-commerce marketing: profitable growth (not just revenue)

UK e-commerce growth requires control of unit economics: CAC, AOV, gross margin, MER and LTV. Kosadel delivers structured growth: feed & catalogue strategy, paid acquisition, CRO and scaling rules that protect profitability. See E-commerce Marketing .

Email Marketing & CRM: retention that increases LTV

Profit doesn’t come only from new acquisition. It comes from retention, repeat orders and automation. We build lifecycle flows (welcome, browse abandonment, cart abandonment, post-purchase), segmentation and KPI monitoring. Learn more on Email Marketing & CRM .

Reputation Management & Reviews: trust, CTR and risk control

Online reputation directly impacts conversion rate and CPA. Kosadel builds review systems, response playbooks, monitoring, and processes that increase trust and protect brand equity—especially important for local services and high-consideration offers. Explore Reputation Management .

Media Buying 360 (TV & OOH): reach with strategy

For brands that need mass reach, we support Media Buying 360 across TV and out-of-home with planning, negotiation and measurement ties to performance (search uplift, brand demand, assisted conversions). See Media Buying 360 (TV & OOH) .

Marketing Strategy & Consulting: 30/60/90 roadmap

If your marketing needs structure, we begin with strategy: positioning, funnel design, KPI governance, test planning and a 30/60/90-day roadmap with ownership. Ideal for founders and teams that want clarity and accountability. See Marketing Strategy & Consulting .

To see how everything connects, visit Services . If you want to discuss targets and priorities, go to Contact .

Frequently asked questions about Kosadel, SEO, Google Ads & performance marketing

Next step

If you want us to evaluate what will generate the highest impact for your business, start at Contact . To review all solutions and choose a direction, visit Services .