RADIO CAMPAIGNS

• Radio, a medium with a built-in loyal audience

• Delivering message about products and services to a targeted audience at a much lower cost



• Make radio part of the marketing mix, it contributes positively to the overall outcome

Did the Internet kill radio? Certainly not.

Radio Advertising is still highly effective. Not only is it one of the few mediums that has a built-in loyal audience, but it is also affordable.

For many businesses, producing a commercial and having it aired during a prime-time TV programme is too expensive. Whereas, Radio allows the message about products and services to be delivered to a targeted audience at a much lower cost.

Radio listeners tend to have favourite radio stations and programmes that they listen to on regular basis.

Therefore, Radio Campaigns can be tailored to specific times of the day, to ensure that your desired audience listens. Radio listeners have a greater willingness to listen to advertisements and often respond positively to radio spots.

What businesses sometimes worry about is, whether most of the marketing budget will go to waste and if Radio Campaigns are measurable.

Years ago, we lacked technology and tools to measure success of offline marketing efforts.

Today, all marketing efforts are more focused to ensure that every part of the marketing mix, contributes positively to the overall outcome.

Our team at KOSADEL, uses specialist digital tools to measure and analyse the effectiveness of every campaign. Each channel has a unique set of ROI measurements, so has Radio.

Below, we provide important information about Radio Advertising ROI.

Nobody wants to spend money on something that doesn’t work. It’s important that marketing goals are SMART, meaning, they are specific, measurable, attainable, realistic and timely. Speaking about ROI, one needs to consider new lead generation and revenue increase.

Radio Campaigns: Measuring Response Rate

An increase in sales is one possibility to measure change after launching a new radio campaign.

A boost in sales during the Radio Ad Campaign can be attributed at least in part to, the ads as long as other campaigns within the marketing mix are sufficiently measured.

What we at KOSADEL recommend is to combine offline with online.

Online co-promotion allows you to send listeners to a dedicated website. This way you will see how people react to your campaign and your brand.

We recommend incentivising people, by offering coupons or discounts. When the radio commercial plays towards its end, the listeners are recommended to visit a dedicated landing page for promotional deals. Traffic to the site is measured and therefore it’s easy to determine the listeners response to the Radio ad.

You can even ask people directly by asking the following question online “How did you hear about us?” after they complete a purchase or register to a newsletter. You can also receive feedback by asking people on the phone.

The businesses we create Radio campaigns for, need to have specific and measurable goals that we base our tracking on.

Therefore, before we start a Radio campaign, we’ll work on a marketing plan with you, where we’ll determine your goals and what we want to accomplish.

Furthermore, we will assist you to communicate what your budget for your marketing strategies will be.

It’s important that you communicate your expectations to us, because it will help us to determine the best type of marketing plan.

We are experts in developing tracking sheets throughout the Radio campaign. Together with you, we track gross sales, new customers, very specific product goals and more. Although the sales are the most obvious to measure, we also analyse website visits, the number of new customers and sales of a certain product or service.

Successful Radio campaigns take time. It’s like planting a tree in your garden. It takes months to see results and real success.

Long-Term Radio Campaigns

The goal of long-term campaigns is, to build brand awareness and name recognition. Radio campaigns are often a matter of communicating to people why they should choose your product or service. The main goal is to get them to think of your brand (your product or service) when they need to purchase this kind of product or service to satisfy their need.

Many businesses grow their brand about 20% per year, provided that the Radio campaign is executed the right way.

Measuring Radio Advertising ROI isn’t just about paying and waiting to see how much the sales increase.

The campaigns need good benchmarks, they need to be data-driven and the overall approach should be to determine the impact of Radio on your overall marketing strategies, including your presence.

Another significant advantage of Radio Advertising is geo targeting. We can market to both local and national audiences. Radio advertisers can target by city, region or the entire country. Radio programmes also allow targeting to special audiences. 

Getting Started with Radio Advertising

The KOSADEL team are experts in Radio campaigns, with over 15 years of combined experience in creating and executing campaigns. We help you to answer the following questions: Which radio and programme is most effective for my brand? What time should I run my spots? How do I measure the impact of my advertisements?

Contact us and we will ensure that your message reaches the best market segment and generates great results. 

Request a Quote Today