REMARKETING CAMPAIGNS

• People appreciate VIP / special treatment

• Create smart lists to use them for sales emails and re-engage customers



• Reinforce your brand to users who already visited your website

Remarketing is often about campaigns that enable the re-engagement of customers.

Campaigns like emailing customers after they abandon their shopping cart or added items to their wish list tend to be very successful, as it’s easier to advertise to those who have interest in your brand, products and services.

Although the words remarketing and retargeting are used interchangeably on many platforms and they share goals, they are not the same. Read more about retargeting campaigns. Both remarketing and retargeting are effective methods. Therefore, we at KOSADEL recommend a combination of both, to boost your digital marketing activities.

Remarketing aims at collecting the information of users and creating lists, which are used later to send sales emails or re-engage the customers, via different campaigns.

There are strategies that work well, such as:

▪ VIP Treatment of Clients: People appreciate special treatment

▪ Cart Abandonment: People sometimes forget about the items they put into their carts, and often all they need is a soft push to complete the purchase

▪ Product Sales: People appreciate when products they like(d) go on sale

From the above, you can see that Remarketing campaigns focus on people who know your brand. Your efforts aim at increasing conversions for those who have already interacted with your website, in a meaningful way.

Remarketing Campaign Challenges

Who to exclude: In setting up campaigns, it’s important to target those who are more likely to purchase your products and use your services. Customers who just purchased from you, might not want to do so again so soon. There are products and services where we wouldn't recommend companies target customers who just bought something. Some customers could become annoyed by being contacted about the same or similar item after purchase, and may stop considering your offers completely. Many B2C campaigns need to exclude people who were successfully converted over the last week or two. Cross-sell campaigns are an exception. What really matters is the consumption time of your products and services.

KOSADEL specialists look carefully at desired frequency for targeting. We look at your product category, take into consideration the location of your targets, seasonality and ROI.

Short-term or long-term: Apart from focusing on the right people and excluding those who are most likely not interested in making a purchase within a certain period, we help our clients to understand the importance of nurturing the loyalty. You might prefer remarketing as a short-term campaign for those who abandoned the shopping carts. However, you can remarket to users who have last purchased or visited your website a year ago. We understand the importance of new customer acquisition, but at the same time nurturing loyalty and customer satisfaction should not be overlooked. 

Remarketing Campaign Specifics

Since remarketing is very focused, it allows for a specific reach out. Before we start fine-tuning remarketing lists and creating campaigns, we discuss with you your expectations by setting clear objectives.

Google Ads has many new features and functionalities and therefore, we create and optimise campaigns by considering the best practices. We will advise you to update your Privacy Policy, to ensure that you declare the use of cookies and the information about opting-out.

Today, there are many useful elements of remarketing, such as building lists via Google Analytics, Dynamic Remarketing and others.

When setting up Remarketing, there is a Google Analytics code and a Google Ads (AdWords) code. We assist in putting the code to the website.

The Remarketing campaign specifics to be considered:

• Codes
•  Lists and list membership duration
• Frequency capping
• Additional targeting (gender, time spent on website/page)
• Campaign structure (different for upsells, different for those who viewed certain products)
• Best practice (logo placement, certain design/uniformity, correct formats)
• Conversion tracking
• Testing (list criteria, landing pages, ad creative)

Contact our team to discuss the above specifics. We make sure to reinforce your brand to users who already visited your website. The KOSADEL team has many years of experience in influencing conversions.

Thanks to advanced technology and knowledge, we can create attractive remarketing and retargeting campaigns for you, enabling you to be omnipresent, without you having to do anything too technical. We make sure that the same set of people (meeting specific criteria’s) see you on your preferred search engines, social media sites, email inboxes and other places they use online.

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