PRINT ADVERTISING

• People tend to trust adverts in newspapers and magazines

• Use modern strategies to track and measure success

• Incorporate print advertisements into your digital strategy
  

Print marketing isn’t dead, it only changed. Although new technologies enable new channels to promote products and services digitally, print is an integral part of the marketing mix.

Today, print offers a big opportunity as it is

Attention grabbing

• Tangible
• Helping people to unplug from Social and other Media
• Credible
• Very likely to trigger a high Ad response

Majority of people trust adverts in newspapers and magazines more than online ads. When you partner with KOSADEL, we can provide you with complete print packages. 



Successful Print Advertising Campaigns

We always aim at campaigns that run smoothly, to maximise impact and Return On Investment (ROI). During a campaign, we:

Use a unique tracking code or number

• Monitor web traffic
• Determine a unique point of contact
• Implement QR codes
• Create unique Social hashtags

As experts in managing large scale projects, we understand how to deliver attractive campaign items in correct places, meeting the strictest deadlines. To provide the best solutions, we work on a detailed client brief with you, where we include samples of print materials and the overall marketing plan. We make sure to understand your needs and budgets, to offer adequate price lists and specs that we’ll send for your approval. Once the design is finished and approved, we make sure that it arrives timely in required locations.

Over the last few years, Print Advertising has experienced amazing innovation, enabling brands to combine the digital and physical ads in newspapers and magazines. Although more advertising dollars/pounds/euros are allocated towards digital strategies, Print Advertising discovered ways to become a trackable media format.

KOSADEL experts know how to incorporate print advertisements into your digital strategy. In focusing on a healthy online and offline marketing mix, your brand will become more trusted, which will lead to an increase in purchase intent.

Measuring the ROI of Print Advertising

We know that among all those emails and calls people receive every day, Print Marketing offers a fresh way to increase awareness of your business/brand/products and services. In developing unique strategies, we can assist you with more focused, creative and even personal communications with your prospects. To measure the ROI of print marketing, we suggest the following tactics.

1. Using QR codes

As already mentioned above, QR codes contributed to innovation within Print Advertising. They work well for posters and flyers. You can decide what happens when a QR code is scanned: Your website or business page (on Facebook, Yelp etc) opens, a phone call is made, or an email sent.

What matters is suitable distribution, a clear Call-To-Action (CTA) and proper tracking. The posters and flyers need to reach the target audience (at conferences, trade shows, seminars). It must be clear what is expected from the potential customer, as the CTA could mean to send an email, access unique content, subscribe to a newsletter or other. We make sure to track responses. Below, you can read more about tracking. 

Contact KOSADEL specialists to discuss offline marketing strategies and how they can be used within your marketing mix.

2. Creating attractive high-conversion landing pages

Instead of adding the homepage on your print materials, direct your prospects to a landing page which is a specific page created for the purposes of the print advertising campaign.

Landing pages are an efficient way to track responses and enable the use of analytics such as traffic, customer data, conversion rates and more.

In gathering data, we can learn about behaviour, analyse where the print advertising is most effective, in order to create focused follow-up campaigns. Seeing your most engaging and valuable customers, will help you to focus on the best communication that leads to win-win solutions.

3. Vouchers and Coupons

If you want to offer your customers a discount, you can add a coupon or voucher on a printed flyer. Apart from a discount, brands sometimes choose freebies or other offers. Coupon codes and customer engagement are easy to track. We have specialist tools to help evaluate the likelihood of conversion.

We conduct competitor analysis for our clients, on a regular basis. As a matter of fact, businesses are interested in knowing what the key players within a sector are doing. 

Reaching New Customers Through Print Advertising

We would like to share some tactics and strategies used to reach new customers via Print Marketing.

If more people visit a website during a campaign, it is an indicator that your campaign works well. Although certain conclusions can be drawn, without tracking, one can only think of correlation (because it’s not 100% certain that the campaign causes the traffic (causation). To draw reasonable conclusions about the campaign and its effectiveness, one needs to monitor key metrics and track other parts of the marketing mix (Google Ads, Facebook Ads etc) too.

Providing targeted messages to specific people matters and therefore, segmentation is seen as a key part of Print Marketing. It’s important to understand people, their job and their use of print material.

As already mentioned, print ads are very likely to engage users and prompt action. This action is often seen via Google Analytics either as Direct or as an Organic Search. However, typing a URL into a browser or using Google Search to enter the name of your company, is not what you primarily want to achieve through Print Advertising. The best way to measure, is through the use of unique, short (and simple) URLs that represent the ad campaign or the brand. Such vanity URLs help prospects find a specific page on your website.

We do so much more to make sure that we implement print ad tracking, to reduce the amount of traffic that is wrongly classified.

Be creative. Use print as part of your marketing mix – and we’ll make sure to track it digitally. Contact us.

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