PPC CAMPAIGNS

• Select the best keywords to target the right people

• Attract many new customers, boost your sales

• The best audience data segmentation
  

Pay-Per-Click is an advertising model, where the advertiser pays a specific amount of money each time that his/her text-links or banners are clicked. The number of the clicks in an advertising placement, in relation to the impressions that these ads are delivered, allows advertisers to have a clear understanding of the campaign’s performance. Over the last years, Pay-Per-Click campaigns have been associated mostly with the text-ads placed on the Search Engine Machines.

Without a doubt, Google has revolutionised the Internet in various ways. One of them was the introduction of paid text-advertisement, through its Google Ads (AdWords) network*. Since then, PPC (Pay Per Click) campaigns have become an integral part of every company’s marketing strategy, allowing businesses to promote their products in the spotlight of search engines, to a targeted audience that is very much more likely to interact and engage with these text-ads. This will consequently lead to quicker sales and Return On Investment (ROI).

Other than Google, there are many other search engines, such as Yahoo and Bing, that also provide wide opportunities to promote your services and increase your sales. In many cases, the costs are much lower than Google. It would be a great omission not to mention Yandex and Baidu, which are extremely popular in Russia and China, respectively.

The PPC managers of KOSADEL will not only develop a tailor-made strategy for your needs, but will also provide you with a strategic advantage against your competition. With their vast experience, they will accelerate the optimisation process of your campaigns, reducing the expenditure and maximising your Return On Investment (ROI).

It is easily understandable that one of the most fundamental steps on PPC campaigns, is the proper selection of the Keywords, in order to target the right people. Wrong Keywords or Keywords that are not directly relevant to the services and products you offer, most likely will result in underperforming campaigns and high spending. Furthermore, trying to compete with huge corporations that spend millions on top Keywords, while you don’t have the same advertising budget as them, is often a bad idea. The PPC managers of KOSADEL will analyse your competitors’ Keywords, evaluate them and will accurately forecast the budget that needs to be spent on them.

Pay-Per-Click campaigns are fundamental for every company that wants to take advantage of advertising on the internet and can certainly attract you many new customers, boosting your sales effectively and cost-efficiently.

Get in contact with one of our PPC specialists today and let us help you to significantly grow your revenues! Click Here! 

Pay Per Click Campaigns - Trends

In recent months, things have been huge in the area of PPC marketing. Google Ads launched new campaign types, features, targeting options and tools. Bing Ads options considerably improved and the new targeting developments on LinkedIn were very exciting.

One of the serious challengers to Google is Amazon. Today, many advertisers allocate budgets towards Amazon because people increasingly search for products on Amazon.

What will continue to separate the best marketers from the average marketers, is knowledge on how audience data is segmented and implemented via an audience targeting strategy.

After launching responsive ads, Google made audience targeting very popular. The days of strenuous time-consuming manual campaign management are over.

Our experts at KOSADEL have the best tools and software, removing repetitive tasks and making tracking and reporting efficient. It’s important to automate processes to be able to focus on trends. Our clients focus on their core business, while we develop excellent marketing strategies and solutions.

Today, knowing how to conduct new market analysis, understanding complex competitor strategies and developing cross-channel strategies is a must for everyone specialised in marketing.

In our sector, there will be an increased use of reporting and attribution martech to correctly connect across channels and devices, to produce the best results.

What we increasingly recommend our clients, is to include Social and specifically Video in their mix, as Social enjoys increased placements on SERPs (Search Engine Result Pages). Apart from having ad spend into Videos, YouTube can be leveraged as an audience target for your campaigns.

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