POP-UNDER CAMPAIGNS

• Select the best keywords to target the right people

• Attract many new customers, boost your sales

• The best audience data segmentation
  

The use of Pop-unders and Pop-ups usually causes mixed feelings to both advertisers and publishers, with some believing that it’s such an aggressive form of advertising that disrupts website visitors to such an extent, that they won’t consider engaging with the advert, while others insist that this aggressiveness is the key to success that will increase the click through rates, online brand awareness and consequently the sales.

At KOSADEL, we have run and optimised many Pop-under and Pop-up campaigns, worth millions of EUR/GBP/USD, across various countries in the world, such as the United Kingdom, Ireland, France, Spain, Italy, Belgium, the Netherlands, Greece, Romania, Switzerland, Japan, Mexico, China, Nigeria, to name a few. In our experience, the Pop-unders and Popup campaigns work perfectly well, regardless of the country someone wants to target. The CTR (Click Through Rate), the Brand awareness and the Conversions most of all, are high in all the countries of the world. 

Pop-Under and Pop-Up Campaigns

Size matters...And that is the greatest advantage of the Pop-unders and Popups campaigns. Advertisers are able to bring into websites visitors’ attention, with large creatives that clearly communicate the desired message and maximise the potentials of an engagement with them. Therefore, here at KOSADEL, we strongly advise our clients to invest a decent budget in this kind of advertising, through Pop-unders and Popups.

There are numerous Pop-under networks that host plenty of quality publishers, willing to offer these solutions and the results on them are truly remarkable. It is paramount to select quality publishers, as people trust the Pop-unders that are delivered through them. Depending on the quality of traffic, (Cost Per Mille also known as Cost Per Thousand Impressions) can vary significantly from 0.01$ to 15$.

One of the most important aspects in these kind of campaigns, is the dedication of the advertisers, the efforts and experience to continuously run and optimise Real-Time-Bidding (RTB) campaigns. The majority of the networks offering Pop-unders and Pop-ups use a Bidding System. During “prime time” hours for example, (i.e. 21:00 - 23:00) there are many advertisers competing each other, which drives the CPM rates high. Nevertheless, if the expected conversions during these times are much higher, then obviously you would need to deliver your Pop-unders during that frame.

The KOSADEL specialists have vast experience on running RTB campaigns and can ensure the right delivery of your Pop-unders at the right price and to the right audience. Get in contact with our media experts today and get your campaign up and running quickly and efficiently! Click Here! 

Selective Implementation of Pop-Ups and Pop-Unders

Designing websites that focus on humans instead of search engines, means that user experience is the primary consideration. When thinking of ads of any kind, site visitor journey should matter because users feel certain ways about ads.

When pops are implemented appropriately, they can be incredibly effective. And here at KOSADEL, we don’t use Pop-up advertising that was used in 2000, instead we use more lightbox-style Pop-ups implemented selectively on your website. Embrace the lightbox or hover style of promotion, as they provide a better experience without annoying visitors too much.

Testing is part of the process. Going from a Pop-up free site to one including a Pop-up means being prepared to take a risk. The effectiveness of Pop-ups depends on your content, as what works on one corporate website, won’t necessarily work on yours.

At KOSADEL we created many Pop-up and Pop-under strategies, with tested and measured results.

Implementing Pop-up strategies can immediately boost email list opt-ins. Pop-ups generally have decent Click Through Rates (CTR), higher than other kinds of ads. Apart from email opt-ins, they are used to increase subscriptions but most of all, sales.

Despite their anti-ad attitude, it seems that users often engage with Pop-up and Pop-unders.

Contact us today to discuss premium content (for example, eBooks) you can promote in using Pop-ups or Pop-unders, to successfully draw attention to it and increase conversions.

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