LOCAL SEO CAMPAIGNS
- Creation of an attractive Local SEO presence
- Turning digital traffic into shop walk-ins
- Provide fast answers to your potential customers
Local SEO Campaigns
Local Search Engine Optimisation (Local SEO) focuses on prioritising the appearances on SERPs (Search Engine Result Pages) in specific locations. Local SEO requires a targeted approach that varies from general SEO. Read more about Search Engine Optimisation campaigns here.
In order to improve your online visibility and Local SEO, you need a Google My Business profile.
The KOSADEL team assists with the creation of an attractive Local SEO presence. We understand Google guidelines and therefore follow best practices, regarding profile set up and optimisation.
If you ask, why should you pay for something that is free? You need to understand the true value of marketing strategies and tools used to help turn digital traffic into shop walk-ins. We explain the difference between sporadic and continuous activities below.
Many companies claim their Google My Business profile, which enables their presence in the search engine and shows the business on Google Maps. When Google sees them as a legitimate business, it will be added in the sidebar space.
However, claiming a profile isn’t enough. The listing needs to be verified and the Google My Business profile optimised. The optimisation means, that accurate information about the business and contact details are added. There are other relevant information and visuals to include, such as logo, opening hours, details about products, services and payment methods you accept. Furthermore, customer reviews need to be encouraged and useful Google Posts created.
Local SEO campaigns give local-operating businesses advantage over giant nationwide-operating businesses. Big brands often optimise for short-tail keywords, whereas local SEO focuses on specific keywords and to-dos to succeed.
The main advantages are as follows: Potential customers searching on Google see your Google My Business profile and it’s Google local ranking factor. This is quite powerful considering the fact that, potential customers read your profile, reviews and use available CTAs – without even entering your website.
The posts about your brand, products and services look like short ads and they can be used to promote your news, events and offers. The CTAs used together with posts, allow immediate action such as, ordering online, buying, booking, sign ups, calls and more. Once a post is created, it can be shared on your Social Media channels.
At KOSADEL, we work closely with our clients to make sure that the best local SEO campaigns and strategies lead to more foot traffic.
Your Google My Business profile needs regular optimisation. Logging into the dashboard and viewing all activities matters, because not reacting to reviews or not taking care of unwanted updates can have a negative impact on your image.
Local SEO – Trends and Technologies
Voice Search: Local SEO will increasingly need to optimise for questions spoken into devices, such as Alexa. People use different keywords when searching online and during Voice Search.
Mobile: A high percentage of mobile searches for local products and services produce offline in-store visits. People increasingly search via mobile, as opposed to desktop.
Keywords: Keyword Planner enables filtering keyword searches, based on locations. This tool is useful to get popular search terms within a region. These terms (keywords) can be used for targeting, as well as for metadata on your website.
Directories: Apart from having a Google My Business profile, companies tend to have a profile in Business Directories, which also boosts their local SEO.
See What’s In Store: This feature, appearing within the Google My Business profile, informs customers about the exact products they are looking for. Such live inventory helps converting searches into sales.
Augmented Reality: Using Augmented Reality (AR) means, that the results via Google could also include detailed visuals of the location, its menu, and others.
In-store Sensors and Beacons: Seeing the connection between local SEO and conversions, the companies use newest technology to track in-store footfall.
Customers don’t only buy from big companies with international brand promotion and high online marketing spend. Many search for attractive products and services near them.
Let us assist you with Local Search Engine Optimisation campaigns. We will find the best ways to provide fast answers to your potential customers. Make use of the advantages of local SEO. Contact our KOSADEL team.
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