Email Marketing
- Build & maintain a strong relationship with your clients
- Marketing and advertising at lower cost
- Reviving inactive customers easier than acquire new
Email Marketing
Email marketing is a fundamental acquisition and retention tool, for every small and large business. One of the most significant advantages of this form of marketing and advertising is, the fact that its costs are fairly lower compared to all the rest, while the expected Return On Investment (ROI) is quite high too.
Interacting regularly, through newsletters with your existing database of customers, increases the engagement rates, as long as the communicated message to them is relevant to their interests.
The subject line of your emails, the content of the newsletter (text and images), the frequency you send them and the offer(s) you want to communicate with them, are integral parts of a successful retention strategy. The results of it are consequently shown on the open rate, the CTR (Click Through Rate) and eventually on the sales you generate from each and every email marketing campaign you run.
It is of paramount importance to precisely segment your customers into target groups. You will clearly discern that a customer who has bought a product of 1,000 GBP obviously doesn’t have the same value as one that made a purchase of 10 GBP. However, the high valued customer may not want to receive numerous emails on a daily basis, while on the contrary, the low valued customer might wish to. The professional team of KOSADEL will analyse your clients value, behaviour and interests and will accordingly create the most appropriate segments, in order to maximise the performance of the promotional newsletters sent to them.
Email Marketing – Legal Requirements
From an Acquisition point of view, the GDPR (General Data Protection Regulation) that came into force on May 2018, undoubtedly caused a lot of problems to marketeers who were trying to acquire new clients, by sending bunches of emails to millions of users worldwide (known as Spam Emails). Nevertheless, this European regulation also resulted in a clean-up of legitimate 3rd party processors databases, which can now be used by marketeers legally and far more efficiently. At KOSADEL, we only run email marketing campaigns to reach and acquire users who have expressively and willingly opted to receive this form of communication, based on their interests.
A magnificent new way of email marketing is Email Remarketing. Amazon clearly leads the way in this field, re-attracting millions of users on a daily basis back to its website, by sending them personalised newsletters and offers relevant to the products they searched for last, on its website. The example below demonstrates the flow of Email Remarketing:
KOSADEL covers the entire spectrum of Email Marketing and Remarketing and will help you develop the ideal acquisition and retention strategy that will fit the needs of your company, boosting your sales and increasing the Lifetime value of your customers. Get in touch with one of our email marketing experts today. Click Here to contact us!
Email Marketing For Your Business
If you want to build a strong relationship with your clients, then you want to reach them via email. Today's state-of-the-art email marketing solutions come with exciting features at affordable prices. No matter what size or business need you have, we have the perfect service available for you.
For example, you might decide that your desired marketing tactic is a newsletter delivered to a gated community of subscribers. Or after an in-depth analysis provided by us, you decide to email your special offers and deals directly.
Email marketing can be quite simple, either by storing a list of names and email addresses, or a more complex database with subscribers segmented via demographic criteria and engagement levels. Which method we choose together, depends on how much of your budget you wish to allocate towards the email marketing campaigns, that can give your company the best online presence and the highest chance of success.
Today, a smarter audience segmentation contributes to excellent communication. It can have immediate benefits, in terms of optimising your marketing strategies for different customers and sending the right content to the right people.
If you need a more sophisticated tool that can build more complex solutions, such as automating the email marketing process, then we can assist you with our specialist software, offering the newest marketing automation options.
Call us to discuss the best email marketing solutions for your business.
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