Banner Ads
- Strong messages captivate website visitors
- Creating high-engaging animated banners
- Boosting the performance of your business
Banner Ads
Banner ads are considered the ancestors of online advertising in the way we know it today and without a doubt still have a prominent position on every company’s digital marketing masterplan. A simple navigation on any website, desktop or mobile can clearly prove that. The visibility that Banner Ads get, are also the biggest advantage of this type of advertising, allowing advertisers to create flashy and attractive images with strong messages that captivate the website visitors.
The performance of a Banner Ad campaign is influenced by many factors, such as the size of the creatives (people tend to see and interact easier with big sizes), the positioning of the placement (if for example it is on the top position of a website, or on the bottom where a user will need to scroll and interact with many other placements before), the costs of CPM (Cost Per Mille also known as Cost Per Thousand Impressions) / CPC (Cost Per Click) and most definitely with the quality of the website and its targeted audience.
There are many ad-networks that host thousands or even millions of publishers (such as the AdSense Network of Google) where advertisers can easily setup, launch and optimise their campaigns, either on Desktop, Mobile and Tablet devices. Banner ads are also delivered through Programmatic Advertising software, where algorithms are used to buy display space automatically.
Nevertheless, at KOSADEL, we strongly believe that what differentiates us and makes us successful, is the ability to directly negotiate with thousands of publishers and receive the best prices and even special placements for our clients. We deeply feel that our negotiations skills coupled with our long lasting partnerships with various media groups, allows us to gain an important advantage against competition and this advantage is also enjoyed by our customers too.
Get in contact with one of KOSADEL's media buyers today and learn more about Banner Ads and the ways we can help you to boost the performance of your business, and attract new clients to your website!
Banner Display Trends
For many years, banner ads were viewed and exploited as one of the most effective ways to market products and services online and businesses who needed to present their brand to their customers chose from the available forms of banner advertising.
Since every sector evolves with appearing trends and customer’s needs, so does online marketing. Although banner ads may feel like the obvious choice, what brings real results is how you manage to adapt to the present market.
Our KOSADEL team not only has the necessary know how, but also specialist tools, creativity and time to develop bespoke banner ad solutions.
Contact us to receive information about:
▪ Most used ad sizes
▪ Static display ad formats
▪ Types of animated ads
▪ Branded images in ads
▪ New designs or template ads
Smaller websites sometimes accept static banners only. Therefore, in placing advertising via Google Display Network or other similar services, it is required to submit not only animated banners but static ones too.
There are advantages and disadvantages that come with every ad form. Static banners are highly compatible, easy to edit, quicker to adapt to different spaces and they suit smaller budgets.
Animated banners (video) have the potential to be more engaging, as there are new options to better communicate your brand and campaign message. But it’s clear that high-quality animations and videos require more time to create and edit, making ads more expensive. After temporary issues with Flush, there is tech supporting a new wave of ads developed in Apple approved formats.
Online display advertising can be a lucrative platform for businesses. As already mentioned, there are a variety of adverts used across websites and social media feeds.
If you decide to work with KOSADEL, we will create an overall campaign concept for you, from visual to messaging. We offer attractive solutions within your budget and time frame. Click Here to complete our online form.
Media Planning & Buying
Get tailor-made Media Plans developed by KOSADEL and take advantage of the highly competitive rates we can negotiate on your behalf, for a cost-efficient and highly effective Media Buying strategy.
Online Advertising
Exploit the unlimited opportunities that Online Advertising has to offer and assign the optimisation of your campaigns to our team of experts. To learn more about our services and methodology Click Here.
Mobile Advertising
Capitalise on the continuous growth of Mobile Ads & Apps and boost your revenues by acquiring new clients through this highly engaging source of traffic, using the insights and guidance of our professionals.
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